Tag Archives: signature program

10 Unexpected Benefits of a Signature Program

I’ve been helping clients create Signature Programs for more than 5 years and I’ve watched some amazing results unfold. Yes, a Signature Program can help you make more money and avoid the dollars-for-hours trap. And it can help you serve more people without having to work more hours. But there are several surprising benefits that you can get from a …

Are You Resisting what Makes You Unique in Business?

There is something you do that is so unique, so authentic, and so incredibly valuable yet you probably don’t even recognize it.  It’s your Signature Advantage™. Your Signature Advantage™ is what makes you incredibly effective at what you do. It’s not about your subject matter expertise.  It’s deeper than that.  It’s what your clients, colleagues and friends come to you …

The Three Messages Every Business Needs….

“What’s my message?” can bring even the most experienced entrepreneur to their knees. You know what you do gets results, but explaining what you do…well that’s a whole other thing! The idea that a single statement can ‘explain’ us or a single message says it all might be a lot to expect of ourselves and our communications. I believe that …

Does Your Message Challenge You?

Does your message challenge you? It should. Your message needs to be powerful enough to rattle you a little bit.  Or a lot. Your message isn’t just about saying what you think potential clients want to hear. It’s bigger than that.  Don’t let your message get muddled by trying to mechanically follow a particular format or formula to share who …

No More Hard Headedness

I was watching my daughter show off her back-bend skills gained in tumbling class and remembered when I learned to do a back-bend myself  (oh, to be that flexible again!). I learned in our front yard.  My friend and I practiced until we just couldn’t hit our heads on the hard ground any more.  Then we did it again the …

The Slippery Slope of Underpricing

Pricing.  What to charge.  Some days it seems nothing strikes more terror in the hearts of entrepreneurs and experts than trying to figure out what to charge for your services. We’re not pricing widgets, after all.  We’re charging for services, our expertise, our insights and abilities.  Oh, and don’t forget that we’re also charging for the value and results clients …

Make Friends with the Future

Things are shifting and changing. What worked in business last year is likely to fall flat this year because what we consider value is changing. People are demanding more than results, outcomes, and bottom line money from their mentors and guides. They want to do business with people they can connect with and who will help them come home to …

The Trailblazer’s FIRE Formula ™

Times they are a changing. I’m sure you feel it and see it just like I do. And while shifting environments can be a little scary to navigate, I’m convinced that there is NO better time for Trailblazer’s, Change Makers and Pioneers to step forward. The world needs your vision and creativity. The world is craving your passion and purpose. …