Monthly Archives: October 2017

What do you uniquely do?

What do you uniquely do? It’s a big question and one that isn’t always easily answered. But it’s important to understand, especially at a time when it seems like there are so many other businesses offering exactly what you offer.  In fact, it seems like not a week goes by where a client or colleague doesn’t say something like “every …

When what you do is difficult to describe

When what you do is powerful, but difficult to describe, it can be a challenge to create offers that sell. The key is to find the ‘tangible’ in your intangible process so that you can communicate it clearly.  When you do that, it’s much easier to get known for work that’s uniquely your own. Recently I heard from a former …