Daily Archives: March 30, 2017

Which of these 6 things makes your business distinctive?

It’s no secret that it’s vitally important to stand out and be distinctive in today’s competitive marketplace. As the heart of your business, your differentiation drives your messaging, marketing and offerings.  Having that clarity is the key to creating desire for what you do or offer. This is also something that confuses and frustrates even seasoned entrepreneurs. On one hand, …