Monthly Archives: August 2012

It’s Time for a Business Checkup!

For most trailblazing businesses, the next 6-9 months are the most crucial in terms of reaching our goals and gaining momentum.  September thru February often drive the most activity, opportunities, creativity and revenue of the year.  To make the most of this window of opportunity requires a strategic approach and flexible mindset.  That’s why I like to do a Business …

Get Beyond “Pushing the Pain Button” and “Persuading” Prospects

For most business owners, the ability to truly connect with their ideal clients is one of the most challenging parts of marketing.  Yet much of what we’re taught about marketing feels downright questionable or unethical:  “push their pain buttons”, “persuade”, “seduce”, “target” them.  Doesn’t sound very relationship oriented, does it?! I believe there is a better way.  And it starts …