Daily Archives: March 1, 2012

The Slippery Slope of Underpricing

Pricing.  What to charge.  Some days it seems nothing strikes more terror in the hearts of entrepreneurs and experts than trying to figure out what to charge for your services. We’re not pricing widgets, after all.  We’re charging for services, our expertise, our insights and abilities.  Oh, and don’t forget that we’re also charging for the value and results clients …