Monthly Archives: March 2012

Running on Empty

My first car was a black, 1979 Buick Skyhawk. I loved that car. It was small, it was loud and it was all mine! The only problem was it had a broken gas gauge. So I kept an index card clipped to the sunvisor to track when I put gas in. But as a 17 year old working part time …

Is Your Topic Webinar Appropriate?

By Jean M. DiGiovanna, Founder Workshop University I get this question a lot from entrepreneurs who are already running workshops and live events and even though they understand the global impact of running webinars, they are just not keen about delivering their expertise “on-line”. Can you relate? I felt exactly the same way about 5 years ago. In fact, I …

The Wild Idea that Paid Off

Ever wonder how to turn creative ideas or wild insights into a smart business move? My friend Nancy Marmalejo did! Nancy has invited some of the most inspiring people she knows (including yours truly) so you can hear exactly what we did, how we did it, and what the results have been. She’s putting it all together in a series …

No More Hard Headedness

I was watching my daughter show off her back-bend skills gained in tumbling class and remembered when I learned to do a back-bend myself  (oh, to be that flexible again!). I learned in our front yard.  My friend and I practiced until we just couldn’t hit our heads on the hard ground any more.  Then we did it again the …

5 Tips for Entrepreneurs: How to Monetize Your Wild Ideas

By Nancy Marmolejo, Guest Blogger By nature, entrepreneurs are highly creative thinkers. Every aspect of a business- from filling a need, to solving a problem, to marketing, to selling, to serving customers- is an expression of creativity.  But for every great idea that gets launched, millions more go the wayside because entrepreneurs simply don’t know how to take action, how …

National Be Heard Day is March 7

National Be Heard Day is March 7 – and it’s a holiday like no other because the celebration is in honor of you! That’s right. Shannon Cherry, Your Creative Relationship Marketing Expert, created Be Heard Day seven years ago to celebrate entrepreneurs like you who find their voice, tell their story and be heard by using low-cost marketing and business …

The Slippery Slope of Underpricing

Pricing.  What to charge.  Some days it seems nothing strikes more terror in the hearts of entrepreneurs and experts than trying to figure out what to charge for your services. We’re not pricing widgets, after all.  We’re charging for services, our expertise, our insights and abilities.  Oh, and don’t forget that we’re also charging for the value and results clients …